radio

Want to Appeal to a Local Clientele? Use Radio

05.21.2009

A great article from Adage caught my eye today called “How to make Better Radio Ads“. Radio added 3 million listeners in 2008, amassing a weekly audience of 235 million people, according to the Radio Advertising Bureau’s annual RADAR report. Yet the original ad-supported broadcasting medium lost ad revenue year over year, declining 9% in [...]

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Eat What You Cook: Voiceover Lessons from Sam Walton

07.07.2008

  My favorite buyer program is one called Eat What You Cook. Once a quarter, every buyer has to go out to a different store and act as a manager for a couple days in the department he or she buys merchandise for. I guarantee you that after they have eaten what they have cooked [...]

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Tell ‘em You’re Gonna do it, Do it, Tell ‘em you Did it

04.11.2008

I was reading Kitzie Stern’s Blog today and read about her marketing adventures and fun with Excel.   I have been working at the other end of the spectrum today.     (imagine dramatic music and reverb here:) Billing/Invoicing   I, too, would rather be voicing something like she mentions, yet, as I was thinking about it, [...]

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